Although the salon offered high-end services and luxurious experiences, its outdated content and limited social media engagement prevented it from growing its digital client base.
Pain Points Identified
- Weak Online Brand Perception: Outdated posts and low aspirational value.
- Minimal Influencer Outreach: No collaborations to boost organic reach.
- Low Customer Engagement: No visual transformation stories or tutorials.
Our Solution: Modernizing the Beauty Brand
- Branded Content Creation: Produced stylish transformation reels and trending beauty content.
- Micro-Influencer Campaigns: Partnered with Delhi’s beauty creators to showcase services.
- Elegant Visual Identity: Rebranded Instagram with a luxurious, minimalistic tone.
Results Delivered
- 42% Growth in Monthly Bookings via Instagram
- 3X Increase in Story and Reel Engagement
- Expanded Client Base Among Delhi’s Premium Segment ● Stronger Digital Brand Recall
Conclusion
Through strategic influencer marketing, compelling visual storytelling, and luxury branding, Hype Lab Media helped the salon achieve remarkable growth and recognition in Delhi’s beauty market.