A café in Bangalore, offering high-quality coffee and ambiance at affordable prices, struggled to attract premium customers. Its branding and online presence failed to match the upscale experiences it wanted to deliver.
Challenges We Identified
● Uninspiring Brand Identity: Generic logo, inconsistent branding, outdated visuals
● Weak Content Strategy: Social media failed to reflect the café’s cozy, aspirational vibe.
● Low Engagement and Walk-ins: Customers didn’t associate the café with premium experiences. ting here...
Our Strategy: Premiumizing Without Raising Prices
● Luxury Rebranding: Redesigned the café’s logo, brand colors, and menu to project a premium yet friendly vibe.
● High-End Content Creation: Captured cinematic food photography and rich, warm café visuals.
● Influencer & PR Campaign: Collaborated with lifestyle influencers to reframe the café as a must-visit coffee spot in Bangalore.
Results Achieved
● 48% Increase in Customer Retention
● 65% Growth in Instagram Engagement
● 30% Rise in Average Spend Per Customer ● Strengthened Brand Perception in Bangalore’s competitive café market.
Conclusion
Through brand repositioning and a visual storytelling approach, Hype Lab Media helped the
café redefine itself, attract a high-spending crowd, and stand out among premium coffee brands
in Bangalore.